The market is constantly changing, so it’s always a good idea to revamp your marketing strategies to meet new trends. With the start of the New Year, it’s a great idea to try some different tactics to fill your vacancies. One of the best ways to do this is to think outside of the box and come up with some really creative and unique ways to target your audience. Here are some unusual ideas to inspire you:

 

1. Live Stream An Open House

 

Using Facebook Live or Periscope to host a live stream open house is a great way to showcase your rental to multiple people once. Send out invites to prospective leads and make sure you have some reading the comments so you can answer questions live on air.

 

2. Run An Instagram Contest

 

Invite your residents to post photos of their apartment decor ideas to Instagram with a hashtag. Then whoever gets the most likes wins a prize. This is a great way to tap into the networks of your existing residents for prospective renters.

 

3. Advertise In Outside Of The Box Locations

 

There are tons of advertising opportunities you may not be thinking about. For example, you can advertise with local hotels for people just moving to the area or at local animal shelters for pet-friendly apartments. You’ll be surprised how many leads you can generate with stepping outside of your normal marketing channels.

 

4. Host Local Events

 

Talk with local community organizations and businesses and offer to host their events in your common spaces. You can host anything from volunteer meetings to wine tastings to a community yard sale. These events will help people who love living in the neighborhood see your rental offerings.

 

5. Create A Local Guide On Your Website

 

A local guide containing restaurant reviews, upcoming events, and highlights of your neighborhood will boost your SEO and help you connect with people interested in living in your area.

 

6. Partner With Local Businesses

 

Reach out to local restaurants, coffee shops, or boutiques to see if you can create a partnership that benefits you both. For example, if they can offer a discount card to your residents, increasing their business and giving you a chance to offer something unique. You can also offer to promote their services if they promote yours. The ideas for cross-promotion are unlimited.

 

Kick off 2018 right with some new marketing ideas. For other marketing strategies, reach out to the experts at Occupancy Solutions. We’ll help make sure that your marketing strategy really works for you!