The features you offer within your community are a big selling point, and learning just how to sell these features can mean the difference between a lease signed or a prospect moving on to seemingly greener pastures. In the world of community management, your features can be a very helpful tool, and we at Occupancy Solutions want to help you to sell these to your best ability in order to keep the residents coming in! Whether you have a pool, a community center, on-site maintenance, or an embracing of the neighborhood feel, each feature should be looked at as one more reason why prospects should want your lifestyle!

In a marketing sense, before any prospective resident has even called or come in for a visit, your features should remain prominent. In brochures or other types of information, these features are what will set you apart from the other communities within the area looking to tout their lifestyles to the same pool of potential leads. Focusing on each feature and what they offer to those who lease with you is a great way to show prospective residents each benefit they could call their own.

If a prospective resident has called and scheduled a visit, make sure that all of the features that piqued their interest in the first place are on the list of things to tour. They will want to see the neighborhood feel, they will want to experience the great landscaping, and they will want to check out all the aspects that will contribute to the great lifestyle they are interested in living. Making each of your features a specified stop on the tour is an excellent way to further showcase them to interested parties.

It’s also important that any features you may be showcasing are kept showcase worthy if you plan to use them to draw in interested potential residents. For instance, if you feature a pool, you’ll want to make sure the area looks fun and inviting when someone comes for a visit, so they don’t come to feel mislead in their effort to visit with you.

The power of the right community features is known to us at Occupancy Solutions, and we want to help you to sell these features to all those who may take interest in the lifestyle you offer. To learn more about selling these features in a useful and positive way, simply check us out at OccupancySolutions.com today!