When residents renew their lease, you’re not left with an empty spot to fill in your community. Not only does this help your management team to preserve resources, it also helps to keep that desirable community feel as neighbors continue being neighbors for years to come. The power of social media offers quite a bit to resident retention, and a few ways the power of social media may be used to keep your residents happy are: 

  • Use social media for contests – Social media contests provide management teams, companies, institutions, and just about anyone a really interesting and fun way to engage. This low-cost strategy will often only involve a minor investment to provide a prize, and it gets community members not only engaging with you, but with each other as well. Instagram photo contests, contests garnering the most likes, and unique decorating contests are just a few ideas that show your community how fun it is to engage. 
  • Be responsive – One-way engagement is no engagement at all, and a management team that doesn’t engage is one that doesn’t leave a great taste in the mouths of their residents. When residents engage with you on any social media platform, whether it’s Facebook, Twitter, or Instagram, make sure to respond and engage back. 
  • Be a guide to the area – Residents both old and new will love discovering different hidden treasures around their community, and your team can be the thought leader for showing them what’s hot around town. Rather than filling up your social media feeds with advertising and marketing, interesting tidbits about the surrounding community can provide something special to current community members. 
  • Don’t be shy about sharing activities – If your community has recently had some type of event, excursion, meeting, or contest, don’t fear sharing the fun on your social media platforms. This is a great way to both engage current residents and attract new ones with interesting and engaging posts. 

At OccupancySolutions.com, we know how important it is to retain residents when keeping a happy community. By using the power of social media, you’re engaging with your community where they are already spending their time online, creating a seamless experience that genuinely shows how much you and your team care. To learn more about the power of social media in resident retention, contact us at OccupancySolutions.com today.