Snapchat is one of the single highest growing social media platforms right now, with the millennial generation pushing in full force much of the 150 million daily active users. If this younger market is who you’d like to reach with your community marketing, Snapchat is a platform you can’t afford to avoid. This isn’t to say that it’s only those in their 20’s using Snapchat, as more and more active users in their 30’s, 40’s, and beyond have begun showing daily interest in the platform as well. At OccupancySolutions.com, we want to show you how to fully embrace this massive trend for your community brand as well.

First and foremost, you’ll want to find out all you can about the demographic you want your marketing to reach. With Snapchat, you’re given an opportunity to speak directly with your desired audiences, so you need to make sure that you’re saying just what they want to hear. Ideally, your content will stay true to your audience, and this will make your audience want to engage.

Next, once you’ve got your audience all figured out, it’s time to get to know the platform for yourself. With Snapchat, it’s easy to become obvious if you don’t quite know what you’re doing, and you want your audiences to be exposed to seamless engagement, not confused content. The best way to get to know Snapchat is simply to open a personal account for yourself, and interact with this account until you’re comfortable with all of Snapchat’s parts.

Lastly, you’ll want to map out a strategy regarding the content categories you want to share. Snapchat allows short videos, so why not short video tours? The platform also works very well with photo engagement in a fun way, so you have a place for all those block party photos to show audiences how much fun your community is having. Announcements and promotions also reach all the audiences you wish to reach with a quick snap. By mapping out your content strategy and the types of content you wish to share, you have a simple formula to follow.

Snapchat is a social media juggernaut, and it’s one that works very well with community brand promotion once you’ve got the hang of how it all works. To learn more about using Snapchat to market your community brand, contact us at OccupancySolutions.com today.