When it comes to community marketing and branding, Instagram is becoming something of a big deal. Instagram is quickly becoming one of the fastest growing social media platforms, and this means that if you want to place your community where the people are, you’ll want to consider placing it front and center on Instagram. Instagram is a photograph based social media platform, and where you’re going to be placing most of the meat, in terms of your content, will be in your pictures. So, how do you ensure the photos you’re taking are Instagram worthy?

The first thing you’ll want to do when approaching your residence and community photography is to invest in a camera. While you can take smartphone photos and upload them to Instagram effectively, you’re not going to get the same quality of photo. Even without editing, a camera will provide more even tones, less lens flare, and more even contrast in your photos.

Next, you’ll want to consider how you maximize the light of the residence. Prospects want to see plenty of light, and a space that feels bright and airy, so you’ll need to play with what you have to convey the benefit of the lighting in your space. When taking photos, open window curtains and blinds, and take the photos during a time of day when the sunlight is most likely to shine through. With artificial light, using layered light really creates an even and bright appeal. Most cameras will adjust to the brightest light in the room, so stand back out of the light source and focus the camera away from where the light is coming from for maximum impact.

Location also matters, and where you take your photos will really impact how your photos turn out. When taking a photo of an interior residence or a room, try standing in the corner and taking the photo in a broad landscape fashion. Shooting a photo head-on will tend to make the room look smaller and more claustrophobic, while the corner technique will give a great impression of the size of the space.

At OccupancySolutions.com, we want your community to be able to make the most of all that Instagram has to offer. To learn more about marketing your community with Instagram photos, contact us today.