The level of competition in the property management realm is no secret to any property manager, and one of the most difficult tasks you need to take on as part of your job is keeping yourself one step ahead. In property management, you want to lay out why your community is just a bit better, a bit happier, and a bit of a better fit than the other guys’, and this will take some strategic marketing and communication. Ideally, you want to outsell your competition and keep your residents happy staying with you, which is something you should consider when placing yourself that big step ahead.

 

When it comes to outselling your competition, you’ll want to start with your marketing. The only way to outsell other communities, at the start, is to generate more leads, more visits, and more interested prospective tenants, so you’ll want to draw them in while engaging them from the start. In this realm, we at OccupancySolutions.com really love the resource that the internet provides in drawing in new prospective tenants and sharing information about your community, and this can be used in several engaging ways. Social media, forums, community groups, and your own website can all be invaluable and important resources in branding your community apart from the rest.

 

After you generate the lead and get the call or email, your next step will be making a great impression over the phone as you reach out to those who have shown interest. During this step, the best way to set yourself apart from the competition is to make sure your phone call is one that answers any questions and leave your prospective resident feeling confident that you know your community will be a great fit. This is the feeling that needs to be generated to turn a call into a visit, and the visit is where you can make your real big impression!

 

When a prospective resident comes for a visit with you, you’ll want to take this opportunity to really show them how you stand apart from all the rest. Make sure your community has great curb appeal and a tight-knit atmosphere, as you show them around and leave a real lasting impression.

 

Outselling your competition is something that all property managers strive to do, and we at OccupancySolutions.com want to help you to do it better.