Property Management & Consulting Blog

Organic Ways To Build Your Community Loyalty

Loyal residents are an important part of a happy and thriving community. Building organic loyalty can take time, but it’s an effort well worth it to any community management team. With organically built loyalty communities get the benefit of true and authentic loyalty, with residents who will refer friends and family members, who will be enthusiastic about marketing your community, and who will help to turn your community into the friendly neighborhood every resident is looking for.

Your journey to earning organic loyalty begins on day one. You only get one chance at a first impression, and it’s really important to make sure yours is great. When first meeting potential residents smile, make eye contact, and show residents how confident you are about the experience your community offers. Explain all of the leasing terms in detail during their visit, and if they should choose to become a resident, surprise them with a small personalized care package waiting for them when they open their new front door. An impressive first impression is one that lasts.

Personalizing your communication is another way to show residents that you’re worthy of their loyalty. Some may wish to communicate via text message or e-mail, while others prefer in-person visits and phone calls. By following their lead, or asking their preference, adapting to their communication style helps to keep communication lines comfortable and open. Open communication is an absolute necessity when it comes to resident loyalty.

You may also wish to create a rewards or incentives program that gives them a little token for their loyalty and in an effort to show how much that loyalty means to you. Each year when they renew their residence, or when they’ve paid a certain amount of rent on time, they can be gifted with points or other rewards just as a small “thank you”. Local eatery or home shop gift cards, memberships, or other simple gifts are highly effective.

Building community loyalty is important to every community management team, and we want to make cultivating that loyalty easier at To learn more about growing the kind of loyalty that makes a difference in your community, contact us at today.

Key to Finding the Best Residents for Your Community

As a property manager, you may find the notion of renting a space quickly favorable because it means you are putting money in the bank faster. While you don't want any space to remain vacant, you also don't want to have to evict a resident in the near future. For this reason, it makes more sense to take your time and find a good resident for your community.

The Importance Of Resident Testimonials In Marketing Your Apartment

There is nothing more convincing than the testimonies of people who have actually experienced the best things about your apartment. You would be surprised at how much other people value these opinions when looking for a new home! That is why if you have not gathered any resident testimionials yet, now is the time to start. To help you, here are some things to keep in mind.

Training Your Team To Handle Challenging Community Members

Many different personalities will make up a community, and not all of these will be easy. Training your team to be able to handle conflict or more challenging personalities effectively and positively is important to maintaining that authentic and harmonious community feel. A few points to include in your employee training are:

Simple Ways To Create A Personalized Guest Experience

A personalized guest experience is a major want for many travelers today. Whether traveling for business or leisure, they want to feel like they’ve stepped into a home away from home even if it’s their first visit to a particular hotel. They want that comfort, relaxation, and attention that shows that they’re being well cared for.

How to Onboard Employees for Your Small Hotel

Since the start of the pandemic, the hospitality industry has definitely gone through a few changes. Cutbacks and layoffs were common, and now that things are going back to normal, smaller hotels are finding it hard to reopen as they have problems finding people to hire.

How Recaps Can Fill Out a Team Meeting Agenda

For more effective management, you should provide team members with a recap of the day at the beginning and end of each day. This can go a long way in improving effectiveness and efficiency. Let's take a closer look at the value of these team meeting agendas and how they can help.
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