At Occupancy Solutions, we know how competitive the community leasing market can be, which makes it even more important that your marketing is able to make your community stand out from all the others. So, just how can you make your marketing effective at helping you to stand apart from the competition? It will take some technical savvy and a little bit of creativity on your part!

One really important factor to remember in crafting a stand-out marketing strategy is the ability to engage. Prospective residents and current residents alike love the feeling of engagement, and the personal touch it’s able to bring to their own experience. When building a marketing strategy, make sure that your marketing includes some engaging factors, like fun personal activities or embracing social media, as this will leave you with the ability to make a worthwhile impact on your audience.

Along with engagement, you’ll also want to build a satisfying online experience, as this is a resource that is incredibly important but often untapped in the community marketing realm. Taking your marketing to a digital place will give you an opportunity to reach those searching for a new place to live online, which studies have shown is a huge market in today’s modern world. Without an online presence, you may be missing out on the tons of people who take to the internet to investigate new communities they’d be interested in leasing with, and this can be done in a variety of ways.

Lastly, getting involved yourself within the community is another excellent way to stand out in the market, as you simultaneously show current and prospective leasers how much you care. By setting up a booth during community appreciation events to provide more information about your community, or volunteering around the neighborhood as a representative for it, you can be given a way to get your name out to the public positively.

We at Occupancy Solutions are well-versed in the highly competitive market of community leasing, and we know just how vital it is to stand out amongst the crowd. Through garnering the right kind of attention through stand-out marketing, we feel that you can really make an impact on the regions you’re looking to serve, and this can lead to higher resident retention as well as higher numbers of new leases! If you want to learn more about how to make your marketing stand out in a busy market, simply contact us at Occupancy Solutions today.