Social media marketing is an incredibly powerful tool, and it’s one that you can’t afford to skip if you plan to stay one step ahead of your competition. At Occupancy Solutions, we want to help you to market your community effectively on 3 major social media platforms, which should provide you with a great start to breaking into social media. When beginning in social media, it’s important not to juggle too much, and 3 platforms is a perfect place to start. 

  • First, the most important social media platform you should be creating a presence on is Facebook. Facebook is the single most used social media website in the world, and it will place you in front of just the audiences you’re looking to reach. When marketing a community with Facebook, you can create posts showcasing your community specifically, as well as topics that may interest those looking into your community or already leasing with you. Facebook also allows you to post everything from articles to pictures, so using all of these things to your advantage is always recommended. 
     
  • The second most popular social network that is worthy of jumping into is Twitter, and twitter is unique in its simple readability. Twitter limits your posts to 140 characters or less, so it’s a social media platform that many people check into multiple times a day to quickly see what’s going on in their feed. Like Facebook, Twitter allows you to post a mix of different types of media, and you can use this to your advantage by posting a whole mix of different relevant content. 
     
  • Lastly, we also recommend marketing with Instagram. Instagram is a social media platform that uses pictures to tell stories, and it’s a platform that is really budding in popularity when it comes to social media marketing. With Instagram, you can post pictures of your community events, your residences, and your happy community members, and you can use these to attract prospective new residents with a real impact. 

Using social media to market your community is something we highly suggest at OccupancySolutions.com, and we can help you to master any social platform you’d like to place your community on. To learn more about using social media to improve your community marketing, simply check us out at OccupancySolutions.com today.