With each year comes new marketing trends, and this is no different for the community management industry. Staying ahead of your competition takes a strategic knowledge of the latest trends in community marketing, and knowing how to incorporate these trends into your own personal marketing strategies. At OccupancySolutions.com, we want to break down some of the top trends for 2020 that no community can afford to miss. The top 5 community marketing tips for 2020 are:

  1. Accelerate your mobile pages – Have you ever investigated just how your website, your social media, and your content can be viewed on a mobile device? In today’s modern age, a large number of prospective residents take to their community searches via their smartphone or tablet, and ignoring this fact can leave you in the dust. Accelerating your mobile pages and ensuring complete mobile compatibility will ensure that these prospective community members do not pass you by.
  2. Get interactive – Not only should you create great content, the year 2020 means you need to create great interactive content. Visitors to your online pages will be looking for an experience that allows them to explore, and gives them the feeling that your content was created just for them. Interactive virtual tours, interactive chatbot communications, and interactive ways to explore what your community has to offer are a must.
  3. Work on your page speed – Including a lot of content on your online pages can slow you down, but you simply cannot allow this to happen in 2020. Optimizing your page speed will ensure prospective community members don’t simply click away when loading takes more than a few seconds. The average person surfing the web will click the “back” button when a page takes more than 5 seconds to load, so you’ll want your page to load within this time frame.
  4. Emphasize local SEO in your content – While SEO optimized content has always been important, the year 2020 is seeing a particular importance placed on SEO content, and especially for communities. Make sure your content is targeted toward your local audiences specifically, as this is who you’ll most want to find your community and stop by for a tour.
  5. Keep your content high-quality – Having content simply isn’t enough in today’s ever competitive digital age, it needs to be high quality content if you want it to be read and if you want it to have any positive impact on your search engine rankings. Maps, videos, blogs, and any other content you create for your community should be something they truly want to interact with.

At OccupancySolutions.com, we’re here to help you to move into the year 2020 with your community digital marketing. To learn more about marketing your community for the new year, contact us at OccupancySolutions.com today.