It's no big secret that spreading the word about your property is a major part of making sure that you attract the residents that you need and that you build a better reputation in the area. But while things like television and print ads have been instrumental in getting the word out about a property, what about the internet?

It's surprising just how many times we here at OccupancySolutions.com see that an apartment complex doesn't have the kind of online presence it needs to really compete in today's market. As such it's worth taking a look at a few tips that can help you do just that. Mastering the art of online marketing is something that every property manager needs to do.

With that in mind, let's take a look at a few ways you can stand out online and attract new residents while building your brand.

  • Social Media - Social media is one of the best ways to connect with potential residents, spread brand awareness, and generally engage with those who want to know more about your company. To use social media effectively, you need to consistently update your page, stick to using relevant information about leasing or renting in the area, and always respond and engage with others. That level of interaction will help tremendously, as well being consistent with your updates.
  • Website - Your website should be the hub of your online effort. However, it is vital to design a clean, easy to use website that is as attractive as it is simple. Visitors should be able to find contact info, answers to their questions, and see videos or images of your available properties. Keep an up to date website looking and working its best to ensure the best results for your apartments.
  • Video - You can use video in numerous ways, all of which can build a stronger brand identity and get more attention online. You can do video tours of new properties, introduce new amenities, post advertisements for your properties, and more. Get creative and you'll get results.

The bottom line is simple - your online presence needs to be all that it can be in order to truly stand out online and get attention. If you'll use the right tools and the right techniques, you could bring in more business than ever before.

Of course, it's not always easy and managing properties, online presence, and more can be time consuming. Our team at OccupancySolutions.com can help. Contact us today when you're ready to master the art of online marketing without having to worry about a thing.