Social media marketing for your community is undoubtedly important in today’s day and age, but when using social media for any type of marketing it’s always important to keep up with the trends. As one can tell by looking at MySpace, the trends in social media will come and go as interests change, and what may be on top today may not be the star of the show tomorrow, so you’ll want to place yourself within these trends in order to continue reaching the markets you’re looking to attract.

One such trend in social media, particularly where it relates to communities, residences, and real estate, that we’re seeing is picture and video sharing sites, and this is where people are spending a great deal of time online. Photo and video sharing sites such as Instagram, Pinterest, YouTube, SnapChat, and Vine are the newest popular social media trends, and they work particularly well when looking to market any sort of residence. It is said a picture says a thousand words, which would mean video could say even more, and there is a whole lot to communicate by using these platforms in attracting prospective residents.

Another excellent advantage that these photo and video sharing platforms offer is a way to cross-post to other social media sites so you can reach your entire following at once. Using Instagram, for example, you can take a photo or mini-video and with a few clicks share it across your Instagram, Twitter, and Facebook pages all at once, thereby allowing you to share these posts through multiple channels organically. What this also allows is a way for current followers on Facebook, for instance, to find your Instagram account, so you can branch out with ease.

Studies have shown that these are the new trends for marketing, and these platforms are only continuing to rise in popularity. With photo and video sharing, you can make a deep visual impact on posts that only take a few seconds to really appreciate, and this is an idea that fits perfectly into today’s fast paced world.

At Occupancy Solutions, we want to make sure you stay on top of all of today’s social media marketing trends when it comes to your community, and right now that means branching into photos and video. To learn more about how to use these platforms, simply contact us at Occupancy Solutions today!