At Occupancy Solutions, we know just how important it is to market your community in you region, and we find that in this digital age, going online may be your best bet. Recent studies have shown that people are now going online with their new residence searches, and as many as 45% do so on a mobile or tablet device. How does this relate to marketing apartments, may you ask? Well, it shows just where your focus should be placed if you want to get the biggest outreach possible!

Marketing apartments online can be done in a variety of ways, and we find that many of these strategies are as affordable as they are effective. Rather than shelling out the cash for print marketing, your marketing can be done effectively using social media platforms for a fraction of the cost. What social media allows is an opportunity for information sharing and engagement, so your prospective residents can see just what your current residents are saying, as they also receive information and communications directly from you.

Millions of people sign in to their social media accounts each and every day, proving that this is where the majority of adults spend their time online. By placing yourself on social media, you can place yourself right where your audience is already hanging out, thereby allowing you to garner organic attention and interest for your community.

Now, where does the 45% searching on tablets or smartphones factor in to this online marketing equation? Simply, social media platforms are also highly accessible on any kind of device. By going to social media to market your community digitally, you can not only place yourself where your desired audience is, but you can do so in a way that is accessible whether they’re at home on their PC, or on the go with their smartphone or tablet device.

Marketing an apartment community online is an excellent way to reach a bit further than you may be able to in print, and it provides you with a way to better target just who you’re looking to attract. By going online via social media, you’re also experiencing the benefit of being optimally mobile as well, allowing you to branch into the realm of mobile marketing seamlessly. At Occupancy Solutions, we know how important it is to bring your community to the internet, and how impactful this can be. To learn more about marketing your apartments online, simply contact us today to get started!