Your resident rapport begins with that initial phone call, and we at OccupancySolutions.com know how much is riding on that first communication. You've done the marketing, calls are coming in, and you want to transform these callers into community members - so how do you go about getting it done? Well, there are some really simple techniques you can use to ensure you're making a positive and impactful impression on every caller.

Answering Quickly And Professionally

When you get a call from a prospective resident, the first impression happens before the call really even gets started. Try not to allow the phone to ring more than three or four times, as this will show the prospect that you're always available and willing to communicate with them, and answer with a professional greeting. A quick answer followed by a professional and friendly greeting will impress the caller right off the bat, and lead you into a more productive and successful conversation.

If you miss the call and receive a message, make sure that the message is answered promptly, openly, and professionally.

During The Conversation

Once you pick up and greet, it’s also important to be ready and helpful during all parts of the conversation. One thing we at OccupancySolutions.com recommend is to have a notebook and any relevant information handy so you can address questions you may have an answer to, and jot down questions you may need to research later. Doing this will communicate to the prospective resident that you are knowledgeable and trustworthy with any inquiries, and that you’re willing to seek out more information promptly should they require it. Also, in the notebook, have prepared responses and solutions for any common objections that may come up during the conversation.

If you’re asking questions to the prospect, try to make them open-ended. Open-ended questions prompt actual conversation, and can help you to continue to build a rapport with the prospect right away. Allow them time to communicate about themselves while you provide them information on your community, and begin a positive relationship with openness, communication, and trust.

Converting a phone call into a visit, and converting a prospect into a resident, are both inarguably important. Approaching that initial call in the right way can make a huge difference in this conversion, and we at OccupancySolutions.com can help you to improve this conversion rate if you contact us today!