After you’ve marketed your community in local ads, on social media, or through any other area outlet, receiving phone calls from prospective new residents is the desired next step. However, once those phone calls start coming in, how do you translate this communication into physical visits to your neighborhood? A phone call is one thing, and many will want to learn more about the lifestyle you provide, but making the trip to visit takes a bit more effort, so you’ll want to inspire those who call to come down and really see what you’re all about.

For community managers or management teams, translating phone calls in to visits is something that can be somewhat tough, but it’s the only real way to make visitors fall in love with what you provide, so it’s a hurdle that you’ll need to learn to jump through effectively. There are quite a few ways to make these phone calls count, but the 3 easiest and most popular are:

  1. Play up your incentives during the call – Do you offer community excursions? Cookies on Fridays? Occasional community parties? If you’re looking to market a fun lifestyle, making sure to mention these events in detail is a great way to sway those you’re speaking with on the phone into coming to visit you in person. Providing a “wow” factor is great encouragement to make the effort to take a tour, and nothing “wows” quite like a great incentive!
  2. Be open with questions – When it comes to new residents, callers will have a lot of questions, as the decision to move into a new home is a big one. Being open and engaging with questions is an excellent way to set their mind at ease, and ready them into taking the next step for a tour.
  3. Offer a private tour – A private tour on their time is a great way to entice interested parties into giving your community a visit, as it reminds them that they are the most important party in their decision, and that you care to make sure they get just the personal attention they need.

At Occupancy Solutions, we know how important it is to translate your calls into visits, as this is the only way to really bring new residents into your space. To learn more about turning your callers into visitors, simply contact us at Occupancy Solutions to get started!