Touring your residents presents to you a unique opportunity. You’re able to frame and provide the first impression, and the impression that is likely to last throughout the tour, the interviews, the application process, and the lease. Naturally, because this is such an important moment, it’s one that community management teams should prioritize getting right. Making prospective resident tours more memorable will ensure that you stick out in their minds, and in a positive way that puts you ahead of the competition in your general area.
Most importantly, it’s important to remember that very few individuals look toward shopping for a new community with glee or joy. Typically, this is a stressful process that involves doing much of the same over and over again. Your prospective residents will likely have toured other communities before yours, and perhaps some after, making them already weary of the tours process and trying to avoid going on “auto pilot”. The way you can break this monotony is by making your tours memorable, and there are a few ways to go about doing just that.
First and foremost, don’t shy away from showing off your knowledge of the area. Whether prospective residents are moving into town from a country away, states away, towns away, or just a few minutes away, they’ll be impressed by this fun spin. If you’ve studied up on your general area, you may even be able to give them a few tidbits they didn’t know before, immediately cementing you and your tour in their subconscious mind. Not to mention, it’ll put a little fun into the tour, and give them a really great impression of you that sets you apart from your local competition.
Bringing any unique amenities you offer into the fold is another great idea. Many communities will have a pool, or central air conditioning, but what about monthly resident excursions? A pumpkin carving contest? Summertime barbecues? It’s these little things that only your community can offer that will set you apart and provide a really fun prospect experience.
Touring prospects is your opportunity to make a lasting impression, and we at OccupancySolutions.com know you’ll want to get it right. For more information about making an impression or approaching any facet of the touring process, contact us at OccupancySolutions.com today.