Low Cost Online Marketing For Property Managers

For most who oversee apartment buildings, rentals, retirement communities, and other similar properties, just making sure that things are taken care of at the rentals can be difficult enough. Add in the fact that many other factors have to be dealt with to ensure that your profits stay high and it becomes clear that there are more things to consider than most realize.

In particular, marketing is something that can not only confuse today’s property managers, but also increase costs dramatically. If those costs are increased with good results, it’s not an issue. But when you invest in marketing and fail to get a solid return on that investment, it can lead to trouble with your bottom line.

Luckily, the internet offers plenty of potential for those who want to market their rentals – and you can often market your available apartments without spending a single dollar. Free or low cost online marketing is easier to master than you might think. Here are some tips.

Use Social Media –Social media is one of the most powerful marketing tools that you can use to spread the word about your properties. It can let you showcase vacancies, announce events, and even hire new employees. Don’t neglect what it can offer to you.

Do Virtual Tours – Virtual tours are another great benefit of the internet. You can use photographs or videos to provide an online tour of the apartment or building for rent. This lets potential renters visit and see what you have to offer without even leaving their home.

Interact – Be sure to interact with people when you’re online. Whether it’s answering a question on your Facebook post or commenting on a post from someone else on a blog, these small interactions can make a big difference in how you let others know about what you have to offer.

These simple tips can make it a lot easier to showcase your properties and keep your overall marketing costs low. When you’re ready to get even more from your online efforts and from the potential that your properties have, we can help. Contact us today to learn more about what we can do for you. 

6 Things To Always Include In Your Guest Rooms

Even guests staying with small hoteliers will have some expectations when it comes to their rooms and the amenities those rooms offer. What you offer in your guest rooms can make or break a guest’s ability to feel welcome, and 6 things to always include in your guest rooms are:

Why Today’s Travelers Prefer Boutique Hotels Over The Bigger Guys

Boutique hotels are experiencing a major high point in today’s modern age of travel. From beginner travelers to those with years of travel experience, it’s become the new hot thing to choose the smaller guys over their larger chain counterparts. At OccupancySolutions.com, we want to get down to the bottom of the why boutique hotels are having this renaissance, and how your small hotel can join in on the trend. The top reasons why travelers prefer boutique hotels include:

The Best Approach To Managing Your Trip Advisor Account

Travel sites have become a major deal in the travel industry, and TripAdvisor may be the biggest of them all. Just as it’s important to have a social media presence in the small hotel industry, it’s also important to have an equal presence on travel websites like TripAdvisor. At OccupancySolutions.com, we want to break down the important task of managing your TripAdvisor account and making it work for you.

How Much Do You Put Into Your Instagram Account?

Social media is important for any boutique hotel or B&B, and no social media platform is more powerful right now than Instagram. Rather than posts and articles, which can take some time to really sink your teeth into, Instagram tells stories using short captions and photos alone. When travelers scroll their Instagram feeds, they want to be swept away on photo experiences they can’t wait to see for themselves in real life. Putting effort into your Instagram account and Instagram hashtags can be just what you need to attract potential guests to your space and encourage them to make their booking.

Handling The Most Common Resident Concerns

For management teams, handling resident concerns is a big deal. The way these concerns are handled can truly mean the difference between resident retention and residents leaving your community to find home elsewhere. At OccupancySolutions.com, we want to teach you just how to handle your most common resident concerns in an effective and positive way. Every resident will have concerns now and again, but it’s how these concerns are handled that will make the difference in their overall satisfaction and happiness.

Handling A Great Prospective Resident Lead

When you get a great new resident lead, you’ll want to not let them slip through your fingers. Handling great prospective resident leads takes time and strategy, and we at OccupancySolutions.com want to help you to perfect just the right one. The steps to handling great prospective leads are:

Creating A Website That’s Perfect For Bookings

Your website doesn’t just anchor your online presence, it’s also the place where your guests are most likely to book with you. Outside of partnering with travel agencies and other travel websites, most of your bookings will come in through your own website, and you’ll want to make sure it leaves a simple experience for your potential guests. At OccupancySolutions.com, we want to help you to craft the most booking-friendly website possible.

Could A Community Newsletter Be The Key To Keeping Residents Engaged?

An informed and engaged member of your community not only is a great representation of the positive lifestyle your community provides, but an invaluable marketing asset. Engaged community members are the most likely to spread the word about your community, and garner you excellent prospective leads to continue helping the community to improve. One of the top questions for management teams, however, is this – how do we get our community members to engage enthusiastically? Even satisfied and happy community members may not be out there spreading the word, so it’s management’s job to really instill this enthusiasm into community members naturally.

5 Simple Marketing Outreach Tips For Your Community

The point of outreach marketing is getting out there and reaching out to leads before they even know they’re leads. At OccupancySolutions.com, we want to help you with simple outreach marketing tips to bring prospects to your community. 5 simple marketing outreach tips include:

Creative Ways To Market Your Hotel Online

With so many hotels, bed and breakfasts, and vacation properties marketing themselves online today, it’s more important than ever to know how to stand out. Foregoing online marketing simply isn’t an option anymore, and it’s provided independent hoteliers and renters with a new challenge in competing with the bigger brands. Getting creative is the key to marketing your hotel in a way that works, and we at OccupancySolutions.com have a few ideas that can really help to get you started.

Creative Ways To Impress Your Guests

Today’s guests want to be impressed, and they’re striving to have a more personal experience than ever before. For smaller hoteliers and bed and breakfast owners, this can seem like a challenge to compete with the big companies in your area, but this type of personal experience is often times what you do best. Using a little creativity is a great way to truly up your “wow” factor, and give guests just the stand-out experience they really want to keep booking again and again. At OccupancySolutions.com, we have a few creative ways you can impress your guests during their next stay:

Building Up Your Online Reputation

Perhaps you haven’t put much thought into building your online reputation before, so you don’t have much of one yet. Perhaps you’ve inherited a community that has a less than great reputation from former management teams. Either way, it’s incredibly important today to not just build an online reputation, but to build a great one. A significant majority of prospective residents take to the internet first when looking for a new community to be a part of, and it’s your online reputation they’ll see first and they’ll compare to competitors within the area.

How Can I Market My Residence Online?

Online marketing is no longer considered an option for community management teams today, but a necessity. Each year, more and more potential residents take to the internet first as their primary search tool, and you want to make sure your community is one of their top contenders. How can you make this happen? The best way is the mastery of marketing your residence online. At Occupancy Solutions, we want to give you the tools you need to make yourself not just visible but attractive on the web.

Hiring And Keeping The Best Management Team

Hiring and keeping a great management team for your community is a big part of creating that community feel. Your residents will get to know your team, work with your team, and consider your team a part of the neighborhood in which they live. For this reason, it’s important for any community manager to make sure they’re hiring only the best, and to do their best to keep who they’ve brought on board.

5 Tips For More Online Bookings

For bed and breakfasts or small hotels, direct online bookings can really make a difference. While huge companies may be able to afford to pay the commissions necessary to third party booking sites without feeling much of an impact, this isn’t the case for smaller hotel owners. Direct online bookings also solidify your relationships with your guests and allows you to control the personal approach they experience when choosing to stay with you. 5 tips for more online bookings include:

5 Ways To Build A Great Relationship With Your Residents

When you have a relationship with your residents, you have residents who feel a special connection to you and your community. At OccupancySolutions.com, we want to help you to build these meaningful relationships and reap the rewards they bring. 5 ways to build a great relationship with your residents are:

4 Ways To Attract Today’s Guests To Your Bed And Breakfast

From the first seconds a potential guest spends on your website, they’re forming an opinion. Perhaps they haven’t made up their mind just yet on where they will be staying, or maybe they’re simply looking at other area options, but the impression you make can absolutely sway them in your direction. At OccupancySolutions.com, we want to help you to attract these guests from the very first moments they spend investigating you, and 4 ways to attract more of today’s guests to your bed and breakfast include:

What Do Customers Want In 2019?

In order to put forth your best customer service, it’s important to know just what today’s customer want. You can’t expect to please your customers if you’re not aware of what their expectations are, and what customers may have wanted 10 years ago is quite a bit different today.

The Tips You Need For Managing Your Online Reputation

Managing your online reputation is no longer an optional thing in today’s modern tech savvy world. According to ForRent.com, more than 90% of people make purchase or leasing decisions based on online reviews, 82% read online reviews regularly, and only 9% almost never search for businesses online before making a decision. What this shows is that your online reputation has become one of the most important aspects of your community, and it can make or break any person’s decision to become a part of your community themselves.