Your features are a big part of what can set you above your competition, which makes it all the more important that you know just how to sell them to prospective residents. When a resident is looking to become part of a new community, the features of that community will play into their new lifestyle, and you want to make sure your features are communicated to them in such a way that they know how they will be able to benefit their lives on a day to day basis. Selling your features is something that we support at Occupancy Solutions, and we want to help you to sell those features in a more effective manner.

The first thing to consider when selling your community’s features is how they will appeal to any particular resident. For instance, a family with children may take great interest in your playground or pool, but less of an interest in other features you may offer, so take care to appeal to those you’re looking to appeal to in a natural and attractive way. If you have certain technical features like free Wi-Fi service in common areas or the ability to pay rent online, you may also wish to sell these by explaining just how easy they are to use and how they can benefit the convenience of your residents’ lives.

The features your community offers should also be used in your marketing efforts or materials, and they shouldn’t be skipped over when planning just how to best attract leads to your community. If you’re using brochures placed locally to advertise your community, set aside a specific portion of the brochure to simply explain all of the different features your community may offer. In internet marketing, make specific social media posts or blogs that get into the details of the features you offer, and prompt interested prospective tenants to contact you to learn more about what these can do for them.

At Occupancy Solutions, we know the power that your community’s special features hold, and we want you to learn how to use this power in bringing in new residents. By selling your features in an effective manner, you can allow them to work for you, and you can also enjoy happier and more interested prospective residents in doing so! If you want to learn more about selling your community features, simply contact us at OccupancySolutions.com today!