You’re likely not seeing a great deal of travelers during this time of global lockdowns. With the travel industry grinding to a halt, these are stressful times for boutique hoteliers competing with huge hotel chains in a market that has had the pause button firmly pressed. Keeping yourself in the minds of your audience, however, is easier than ever before, and all it takes is savvy use of social media.

While your audience might not be booking trips right now or for the next couple of months, you don’t want them to stop thinking about your establishment. When travel opens back up, you want them to think of your boutique hotel first as they imagine themselves taking that vacation they’ve been waiting so long for. Social media lets you remain in the minds of your audience, and your posts can ensure that you’re the first one to come to mind when they think of traveling once again.

The first thing to remember is that it’s important to remain active on your social media platforms. If you post every day, continue doing so. If you post a few times a week, keep up with that frequency or increase your frequency a bit to ensure that your audience sees your posts regularly. Activity doesn’t stop at making posts, however; make sure to engage with your customers and use this time to establish strong, unforgettable relationships with them. Focus on providing excellent customer service and building social rapport.

While you may not have the usual travel-related content to post, you can get creative with content creation. Post curated content and articles containing travel tips and relevant information about the current pandemic, things that will get your readers clicking and sharing posts related to their and their travel-loving friends’ lives. For content that’s specific to your business, focus on any renovations you’ve been doing during the downtime, personality-type posts that help build your brand image, and how your staff is working through sanitizing the entire hotel to ensure continued safety.

At OccupancySolutions.com, we know how important it is to remain relevant in the minds of customers during downtime. If you’re interested in learning more about using your social media to remain in the minds of your audience, contact us today.