Occupancy Solutions, LLC Successfully Brings Client Occupancy Rate from 54% to 100% in Just Two Months
Even guests staying with small hoteliers will have some expectations when it comes to their rooms and the amenities those rooms offer. What you offer in your guest rooms can make or break a guest’s ability to feel welcome, and 6 things to always include in your guest rooms are:
Boutique hotels are experiencing a major high point in today’s modern age of travel. From beginner travelers to those with years of travel experience, it’s become the new hot thing to choose the smaller guys over their larger chain counterparts. At OccupancySolutions.com, we want to get down to the bottom of the why boutique hotels are having this renaissance, and how your small hotel can join in on the trend. The top reasons why travelers prefer boutique hotels include:
Travel sites have become a major deal in the travel industry, and TripAdvisor may be the biggest of them all. Just as it’s important to have a social media presence in the small hotel industry, it’s also important to have an equal presence on travel websites like TripAdvisor. At OccupancySolutions.com, we want to break down the important task of managing your TripAdvisor account and making it work for you.
Social media is important for any boutique hotel or B&B, and no social media platform is more powerful right now than Instagram. Rather than posts and articles, which can take some time to really sink your teeth into, Instagram tells stories using short captions and photos alone. When travelers scroll their Instagram feeds, they want to be swept away on photo experiences they can’t wait to see for themselves in real life. Putting effort into your Instagram account and Instagram hashtags can be just what you need to attract potential guests to your space and encourage them to make their booking.
For management teams, handling resident concerns is a big deal. The way these concerns are handled can truly mean the difference between resident retention and residents leaving your community to find home elsewhere. At OccupancySolutions.com, we want to teach you just how to handle your most common resident concerns in an effective and positive way. Every resident will have concerns now and again, but it’s how these concerns are handled that will make the difference in their overall satisfaction and happiness.
When you get a great new resident lead, you’ll want to not let them slip through your fingers. Handling great prospective resident leads takes time and strategy, and we at OccupancySolutions.com want to help you to perfect just the right one. The steps to handling great prospective leads are:
Your website doesn’t just anchor your online presence, it’s also the place where your guests are most likely to book with you. Outside of partnering with travel agencies and other travel websites, most of your bookings will come in through your own website, and you’ll want to make sure it leaves a simple experience for your potential guests. At OccupancySolutions.com, we want to help you to craft the most booking-friendly website possible.
An informed and engaged member of your community not only is a great representation of the positive lifestyle your community provides, but an invaluable marketing asset. Engaged community members are the most likely to spread the word about your community, and garner you excellent prospective leads to continue helping the community to improve. One of the top questions for management teams, however, is this – how do we get our community members to engage enthusiastically? Even satisfied and happy community members may not be out there spreading the word, so it’s management’s job to really instill this enthusiasm into community members naturally.
The point of outreach marketing is getting out there and reaching out to leads before they even know they’re leads. At OccupancySolutions.com, we want to help you with simple outreach marketing tips to bring prospects to your community. 5 simple marketing outreach tips include:
With so many hotels, bed and breakfasts, and vacation properties marketing themselves online today, it’s more important than ever to know how to stand out. Foregoing online marketing simply isn’t an option anymore, and it’s provided independent hoteliers and renters with a new challenge in competing with the bigger brands. Getting creative is the key to marketing your hotel in a way that works, and we at OccupancySolutions.com have a few ideas that can really help to get you started.
Today’s guests want to be impressed, and they’re striving to have a more personal experience than ever before. For smaller hoteliers and bed and breakfast owners, this can seem like a challenge to compete with the big companies in your area, but this type of personal experience is often times what you do best. Using a little creativity is a great way to truly up your “wow” factor, and give guests just the stand-out experience they really want to keep booking again and again. At OccupancySolutions.com, we have a few creative ways you can impress your guests during their next stay:
Perhaps you haven’t put much thought into building your online reputation before, so you don’t have much of one yet. Perhaps you’ve inherited a community that has a less than great reputation from former management teams. Either way, it’s incredibly important today to not just build an online reputation, but to build a great one. A significant majority of prospective residents take to the internet first when looking for a new community to be a part of, and it’s your online reputation they’ll see first and they’ll compare to competitors within the area.
Online marketing is no longer considered an option for community management teams today, but a necessity. Each year, more and more potential residents take to the internet first as their primary search tool, and you want to make sure your community is one of their top contenders. How can you make this happen? The best way is the mastery of marketing your residence online. At Occupancy Solutions, we want to give you the tools you need to make yourself not just visible but attractive on the web.
Hiring and keeping a great management team for your community is a big part of creating that community feel. Your residents will get to know your team, work with your team, and consider your team a part of the neighborhood in which they live. For this reason, it’s important for any community manager to make sure they’re hiring only the best, and to do their best to keep who they’ve brought on board.
For bed and breakfasts or small hotels, direct online bookings can really make a difference. While huge companies may be able to afford to pay the commissions necessary to third party booking sites without feeling much of an impact, this isn’t the case for smaller hotel owners. Direct online bookings also solidify your relationships with your guests and allows you to control the personal approach they experience when choosing to stay with you. 5 tips for more online bookings include:
When you have a relationship with your residents, you have residents who feel a special connection to you and your community. At OccupancySolutions.com, we want to help you to build these meaningful relationships and reap the rewards they bring. 5 ways to build a great relationship with your residents are:
From the first seconds a potential guest spends on your website, they’re forming an opinion. Perhaps they haven’t made up their mind just yet on where they will be staying, or maybe they’re simply looking at other area options, but the impression you make can absolutely sway them in your direction. At OccupancySolutions.com, we want to help you to attract these guests from the very first moments they spend investigating you, and 4 ways to attract more of today’s guests to your bed and breakfast include:
In order to put forth your best customer service, it’s important to know just what today’s customer want. You can’t expect to please your customers if you’re not aware of what their expectations are, and what customers may have wanted 10 years ago is quite a bit different today.
Managing your online reputation is no longer an optional thing in today’s modern tech savvy world. According to ForRent.com, more than 90% of people make purchase or leasing decisions based on online reviews, 82% read online reviews regularly, and only 9% almost never search for businesses online before making a decision. What this shows is that your online reputation has become one of the most important aspects of your community, and it can make or break any person’s decision to become a part of your community themselves.