If you’re looking to increase your bookings in the year 2020, it may be time to take a closer look at your digital marketing. According to recent statistics, over 65% of hotel bookings are made online, and this shows the sheer number of individuals who take to the web to look for their travel options to begin with. Before they make these bookings, they’re researching, they’re studying, and they’re figuring out what sort of travel experience is best for them. Any boutique hotel will want to place themselves in the thick of this research to ensure they’re found by the guests they’re looking to attract bookings from.

The first thing you’ll want to do is make sure you’re visible online. Afterall, if you’re not seen, how will your prospective guests book with you? First and foremost, have a professional and easy to navigate website built for your boutique hotel or B&B, and make sure it’s accessible both using a laptop and a mobile device. Showcase your location, your amenities, your rooms, and everything you have to offer to your guests in a bright and enticing environment.

Along with your high quality website should be plenty of SEO optimized content. Make sure to hit all the marks, and incorporate the key search terms your prospective guests will use when searching for a  hotel like yours. Including a blog on your website is an excellent way to bring SEO into the mix while also communicating your offerings and a bit of your brand personality.

Next, you’ll want to bring yourself onto social media if you haven’t already. Social media has become too massive to ignore, and this rings particularly true in the boutique hotel business. Using photos, video, links to your blog or articles, and highlights of local hotspots, you can make yourself visible to the many billions of regular social media users there are out there worldwide. When individuals look into your area for any reason, it’ll be your hotel they see and your content they are enticed by.

Last, influencer marketing is a huge deal in 2020, and it’s being done a little differently than it was in the past. Rather than competing for the huge name influencers with millions of followers, boutique hotels are focusing on well-known but not massive travel bloggers, YouTubers, and other relevant parties that may have a few thousand followers but are far more accessible. While you might not reach millions, you’ll reach significant audiences in just the markets you’re looking to attract.

At OccupancySolutions.com, we want to help you to make the most of marketing your boutique hotel in 2020. For more information on digital marketing strategies to increase your bookings this year, contact us today.