The reputation of your community means a lot, but if you’ve allowed this reputation to slip in the past, this doesn’t mean there is no coming back. Improving your community reputation can be viewed synonymously with improving your resident retention and making more out of leads, which is why it’s so important to pay close attention to your community reputation and make any improvements that may be necessary. 

With the popularity of internet searches and prospective residents taking to the web to find new communities, your reputation is more important than ever. When searching, this is what prospective residents are going to be met with when they stumble upon your community, and you’ll want them to be “wowed” in a good way, rather than a way with any negative connotation. When they’re “wowed” with excitement, they’ll be likely to call you and pay you a visit for a tour, which is just what you want with your online presence, your reputation, and your efforts! 

Improving your reputation will need to start from the ground up, and it’s also important to remember that this isn’t a process that is going to come to fruition overnight. Building a new and positive reputation will take some time, but it is time well spent when it comes to attracting new leads and keeping your current residents happy. 

The first thing you’ll want to do in improving your reputation is take a look at just what negative aspects people cite. Is your maintenance behind? Is your customer service lacking? Do you not provide enough for your resident? Whatever the concern may be, alleviating it is your key to building a strong and worthwhile foundation for your new positive reputation. Not only will these specific concerns be addressed, but the action of addressing them will leave a positive impact as well, as you build your new reputation up piece by piece. 

We at Occupancy Solutions want to assist you in improving and building upon your reputation, so that you can use this as an effective marketing and resident retention tool in the future. To learn more about great reputation building in today’s modern age, simply contact us at Occupancy Solutions today!