In today’s modern age, a good online reputation is more important than ever. Prospective residents will be researching your community via the internet in many instances, so you want to make sure that the impression they gain from this type of investigative work is a good one. One simple and effective way to improve your online reputation is with keeping up a blog, and we at Occupancy Solutions have a few blogging tips to help you to get started:

•    Use common search terms – If you were looking for a new residence online in your area, what would you type into a search engine? A great way to make sure your blog is found using common search engines like Google, Bing, or Yahoo! is to incorporate these search terms into your posts so they’ll be found easily by those looking for them. 

•    Keep it engaging – You want to make sure your blog is engaging and easy to read, so that readers looking into your community are left with a friendly and personable impression. Relay your information in a conversational or colloquial tone, and make sure it’s easy to skim while still allowing readers to retain what you’ve written. 

•    Write about different relevant topics – Thinking of and writing about different topics relevant to current and prospective residents alike is a great way to make sure your blog is kept up with. Topics like saving on your energy bills or write ups of a recent community trip or event can be paired with other topics like interior design ideas and things to do around your community, and readers will be able to appreciate and look forward to each new post! 

•    Share your social media sites – If you have social media accounts like Facebook, Instagram, or Twitter, use your blog to also share your profiles and encourage readers to visit them and check them out. This can lead to further social media engagement, and provide prospective residents checking out your blog to further investigate your community through social media. 

Your online reputation is incredibly important to the success of your community, and we at OccupancySolutions.com want to help you to attract residents as well as leave a positive impression when they find you online. To learn more about blogging or improving other aspects of your reputation online, simply check us out at OccupancySolutions.com today!