How To Turn Phone Calls Into Visits

What is the initial point of contact for most potential residents looking for a home? In many cases today, it may be an online search. But eventually, a phone call will likely be made. When that happens, it’s up to the facility manager or someone in a similar position to take control and make sure that the phone call turns into a visit.

The basic process that most facility managers report for attracting a potential resident goes like this:

  • Online or newspaper search
  • Phone call to facility
  • Visit and tour of facility
  • Lease signing

In short, if you can get people to the facility then it’s easy enough to show them what you have to offer to them – and for them to sign a lease and become a resident. But first, you have to get them to the grounds in order to showcase just what helps your facility stand out. With that in mind, a few tips can help you turn phone calls into actual visits.

  • Be Honest – Callers can quickly determine if they’re being lied to. Don’t make that mistake. Always be honest about pricing, capacity, amenities, and other factors over the phone. Even if you lie in order to get them to visit, they’ll quickly realize what has happened and leave – and spread word of mouth about your dishonest. Simply put, be honest when you receive any call.
  • Be Friendly – No matter how busy your day has been, it’s a must that you remain friendly and accommodating to callers. Nobody wants to live in a facility with rude management, so be sure that you’re friendly and forthcoming.
  • Solve A Problem – If possible, try to find a problem and solve it. Every person is looking for something specific when searching for a home for themselves or a loved one. Try to determine what is the main factor they are concerned about and then explain why you can solve that issue.
  • Prices Matter – You shouldn’t try to hide the cost of living at your facility. But instead, you should try to keep those prices fair and also do your best to explain just what it is that you have to offer and why the price that you charge is worth paying. When you’re asked the monthly price, answer but also give reasons as to why it’s a price that is fair.

 

These basic tips can have a huge impact on helping turn initial phone calls into visits – something that is the first step towards getting a new resident. We can help you master the art of facility management and management of residents, so be sure to contact us today to find out more about what we can do for you. 

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