When a client comes to you for information about a potential property, there is usually at least one other place they are considering. That is your competition. There are few ways to outsell your competition right from the beginning. Let’s take a look. 

Know Who Is Your Target Buyer 

Finding your target customer is crucial to making a sale. If you have a one bedroom apartment, you are not going to be targeting a family of six. If you have a four bedroom apartment, you are not going to be targeting a single man looking for a small apartment. Knowing the best potential audience for what you have will allow you to target your audience and advertise to the correct crowd. 

Be Honest

Honesty is the best policy. Other owners in the area may not be as likely to see the benefit in being honest with potential customers. When closing a sale, many people are often taught to use all the tricks in the book. A lot of customers are smarter than this and will appreciate you being honest with them and not just throwing out sales technique after sales technique. Make sure to have real conversations and actually take the time to listen. It will help you out in the end every time. 

Listen

When a customer comes to you with an intent, listen to what they have to say. They will give you all the tools you need if you just pay attention to what they are asking you. If you don’t feel like they are giving you enough information, then start asking questions. You can find out a lot of things just by being patient and letting them explain their story, but sometimes a little further information is needed. If you start jumping to conclusions, another owner in the area might jump on an opportunity you didn’t stop to ask about. 

Testimonials

Send your potential client testimonials from your happy customers. Ask your current renters to stop by the office to chat with a potential customer, or give your customer the contact information of a current customer who has previously agreed to be contacted. Happy customers will sing your praises and new customers are always looking for positive feedback. 

These tips and more are yours when you sign up to take a class at Occupancy Solutions. We have tons of tips and tricks that have worked to bring in customers since 1986. Contact us today to get started right away!