One thing we see overlooked often at OccupancySolutions.com is mobile accessibility. Once considered a secondary aspect of marketing your community brand, mobile availability is more important today than ever and this importance is only expected to grow as time goes on. Nearly 60% of all website traffic comes through mobile devices, more than half of all organic visitors, and you want a website that will cater to those you want to experience it most.

Mobile Search Trends And Community Marketing

Mobile search trends really show how important mobile accessibility is for your community marketing, and particularly your website. Statistics have shown that 20% of all Google searches are done on mobile devices, 28.85% of all emails are opened on mobile devices, and 25% of American internet users only access the internet via their mobile device. In the community marketing sense, this means that 1/5 of people searching for a community will be doing so online, nearly just over 1/4  of those communicating with community management teams will be doing so on mobile, and 1/4 of Americans online only go online using their smartphones.

While it’s true that just about any website will open on a mobile device, what prospective residents really want is a seamless and natural experience. A website that is not optimized to work on mobile will be difficult to navigate, difficult to see, or perhaps even difficult to load, causing prospective residents to grow frustrated and skip over your website in favor for another.

Mobile Friendliness As A Point Of Focus

Unless community management teams want prospective residents to turn away in favor of the competition, mobile friendliness should always be a point of focus. Social media platforms like Instagram, Snapchat, and Facebook naturally create seamless experiences on mobile or using a computer, so where you really need to focus is your own website. According to Marketpath, 55% of all social media use is done via a mobile device, and your social media will lead new organic visitors to your website often. You want these mobile users to have the most positive experience possible.

Mobile friendliness can no longer be ignored. At OccupancySolutions.com we know just how important a mobile friendly website is and how community management teams can really benefit from going mobile. To learn more about creating a mobile friendly website for your community, contact us today.