When a prospective resident inquires about a tour, your effort doesn’t stop there. Leases have not been signed yet, the prospect may be looking at other communities along with yours, and this is your real opportunity to stick out. The way to hook their memory back is to nail the follow-up process, and we at OccupancySolutions.com are prepared to help you with just that.

The first thing you should do to ensure more effective follow-up is to simply learn how your prospects wish to be contacted. If someone prefers text or email, but you insist on calling by phone, they’re not likely to pick up and they might be pushed toward other leasing opportunities. During the tour, throughout the application process, and while communicating with them, don’t be afraid to ask how they prefer to carry out communication. This simple action can have a huge impact on how your prospects view your ability to consider their needs.

When providing follow-up, adding in a bit of useful information is another great idea. This works particularly well if prospective residents prefer communication via email, social media, or text. Along with your follow-up greeting and asking if they have any further questions, include some additional information like the latest community newsletter, a detailed floorplan they can refer to, additional photos of the space they may not have seen, or a reminder of some amenities your residences offer to the community.

Making your follow-up communication mobile friendly is also important. Following up via call, text, or email is a great way to ensure your message reaches prospects from anywhere on your end or theirs. They could have toured your residence before a planned vacation, and that short communication could put you back into their minds in just the right moment. The world is moving further and further toward widespread mobile communication on all fronts, and this includes looking for a new residence.

Effective follow up is the type of follow up that turns tours and visits into residents and leases. With these OccupancySolutions.com effective follow up tips, your community management team can begin carrying out those real hard-hitting follow-ups that keep prospects interested in just the right way. To learn more about carrying out your follow up in the most effective way, contact us at OccupancySolutions.com today.