Have You Marketed Your Community On TikTok Yet?
Whether you’re on top of all of the latest social media trends, or you’ve just ventured into social media marketing for your community, you’ve likely heard of the latest hot platform – TikTok. On TikTok, users have the ability to intricately edit and publish short videos, which can then be searched via hashtags and placed on “For You Pages” using advanced algorithms. TikTok videos can be shared to Facebook or Instagram Reels, used as Facebook stories, and promoted easily on the platform.
While TikTok is largely regarded as a “Gen Z” platform, user demographics are actually quite a bit more varied than that. With 755 million users, 25% are up to 19 years old, 22.4% are between 20 and 29, 21.7% are between the ages of 30 and 39, 20.3% are between 40 and 49, and 11% are aged 50 years old and up. For community management teams looking to attract prospective residents between the ages of 20 and 49, TikTok is a platform that shouldn’t be ignored.
TikTok Marketing Ideas For Community Management Teams
TikTok is centered around short creative videos published by users, but with a lot more editing and creative control than what is offered by Instagram Reels. For this reason, creativity is king on the platform. A few ideas for effectively breaking into TikTok marketing for your community are:
• Take creative tours – With music and plenty of creative editing tools, TikTok will really help you to show your residences and amenities in a new light. Taking fun tours set to music and giving your community a bit of personality is a simple and effective way to build a foundation of TikTok marketing content. Individual residence tours, tours of the community as a whole, tours of amenities, and even tours of the surrounding location are an enticing way to bring new prospects in.
• Fun resident interviews – Interviewing residents about their favorite parts about living in your community is a fun way to give your neighborhood a bit of warm personality on TikTok. It shows who the neighbors are, what kind of attitude can be expected around the community and proves that you know how to have a little good-natured fun
• Event showcases – Having a pumpkin carving contest around Halloween? What about a holiday tree lighting? Can’t wait to show off the community garden in spring? Showcasing your events creates fun lifestyle content perfect for the TikTok platform.
At OccupancySolutions.com we know that the social media landscape is one that is ever changing. To learn more about TikTok or marketing your community on other social media platforms, contact us today.