When it comes to being the best possible property manager, there are a lot of different elements that may need to be considered. One that is often overlooked is the use of a community newsletter. While it may seem trivial, the reality is that utilizing a newsletter could directly impact your bottom line. 

The reason? There are several:
 

•    First and foremost, it helps create a stronger sense of community among those residents that you have. When residents feel that they’re part of a community, it leads to better loyalty, lease renewals, and strong word of mouth. 

•    Your newsletter can help keep residents informed about a wide range of things ranging from events to available spaces to reminders on how to maintain property spaces effectively. This can reduce your overall efforts.

•    Safety reminders can help improve your overall safety levels within the business, making it easier to reduce liability issues and improve overall safety. 

•    If you release on a set schedule, it can help serve as a kind of reminder that rent is due soon – releasing one week or two days before rent day, for example, can help the newsletter not only deliver information, but quickly become a reminder that residents understand. 

In short, your newsletter can serve numerous purposes and help ensure that you get a stronger bottom line. As for what kind of information to include, it’s really up to you. Some examples include:
 

•    Regular updates about future remodeling projects or improvements. For example, an update about when the parking lot may be scheduled to be repainted. 

•    Tips to help residents capitalize on local events. For example, a commercial property manager may send out a reminder about upcoming festivals and tips for marketing alongside those events. 

•    Money saving ideas – ways to reduce heating bills, for example. 

•    Offers that are available to those in the area. A rundown of local internet providers, for example, could help your residents find a better service. 

The thing to remember is that your newsletter should serve several purposes – information, connection, and relationship building. If you’ll approach it with the right mindset, you could turn your newsletter into something that delivers big results to your residents and to your own bottom line. Contact us for more help creating better property management results.