Fall is the beginning of the slow season in real estate. However, there are still plenty of potential residents that are looking for a new home. So it’s a great time to review your marketing strategy and add some seasonal marketing. Seasonal marketing is a perfect way to showcase your community’s unique personality and attract your ideal renters. Here are five fall marketing ideas to get you started.

1. Add seasonal curb appeal: Improving your fall curb appeal will make your rental more attractive. Start by incorporating some fall landscaping by adding mums, flowering cabbages, and aster. Then add some fall seasonal decor around the property with wreaths, swags, and baskets. Once it is all done, don’t forget to include photos of your fall decor and landscaping in your online listings.

2. Sponsor a youth sports team: In many communities fall means football. Youth sports teams are always looking for sponsors to help support the costs of equipment, field rental, and away games. Sponsoring a youth football team is a great way to get out into the community and meet potential residents. It’s also a fun outing for you and your residents to go and support your local team.

3. Coordinate a community food drive: A community food drive is a great way to meet potential renters who already love your neighborhood while also doing something good. Hosting the drive at your rental can help increase traffic and bring people in to check out your business. Start by partnering with a local food pantry to determine what they need and how you can help. Then create signs to hang around your neighborhood and let all your residents know you are hosting a food drive event.

4. Host a fall event: Hosting a fall event is a wonderful way to bring the community together. The type of fall event you host depends entirely on what type of residents you are looking to attract. For example, if you are looking to attract young professionals, hosting an Oktoberfest is a fun idea. If you are looking to attract families try hosting a Halloween party or a pumpkin carving contest. Make sure you advertise your event around the neighborhood to get non-residents to attend and see your property.

Adding seasonal marketing ideas like these can help you increase your occupancy rates. To learn more about how to fill your vacancies, Occupancy Solutions can help. We offer comprehensive property management training for your sales and marketing staff that can help you reach more potential residents. Contact us today to learn more!