Winter is the worst time to find new renters. Most people prefer moving during the summer months when the weather is nice. However, during this slow season, there are some things you can do to help fill your vacant apartments. Here are five tips for beating the winter rental slump:

 

1. Present Seasonal Special

Consider offering a month of free utilities, a reduced rate on the first month, or lowering your deposit amounts. If a potential renter can get a great deal, they are more likely to sign a lease.

2. Market Seasonal Amenities

Showcase the winter-friendly features of your property like fireplaces, central heating, and covered parking. If a resident is unhappy with their current rental, these winter offerings may be enough to make the move earlier.

3. Incorporate Seasonal Photography

In your online listings, make sure to add some photos that showcase the beauty of your property during winter. Winter is pretty bleak, so if you offer photographs of warm cozy spaces, pristine winter landscapes, and even holiday decor around the community, people will be more attracted to your property.

4. Create Short Term Lease Options

Short term leases are very attractive to residents relocating who don’t know the area well enough to pick their ideal location. They also attract professionals who are only in town for work for a short time period. In the South, they are great for snowbirds looking to escape the cold winter months. These are all great resident options to fill your vacancies.

5. Increase your availability

Most of the people looking to rent in the winter, need to move quickly. If you get the opportunity to show your rental, schedule it sooner rather than later. If they see your property first, they are more likely to rent from you than your competitor.

 

Winter months don’t have to be a slump. With these five tips, you can reduce your vacancies. For month ideas for attracting new renters, contact Occupancy Solutions. Our property management experts can help you come up with clever ways to fill your rentals no matter the time of year.