There are many ways to market your rentals online. One of the best is to have a blog on your website. A blog is free advertisement that will help you get the word out about your rentals, attract potential residents, and communicate with your community. Blogs also help you rank higher on search engines query results because they communicate with search engines like Google and Yahoo what your business is all about.

If you are thinking about taking advantage of this great marketing strategy, but you aren’t really sure what to write about, here are some great ideas for blog posts that can help you increase traffic to your site and improve your occupancy rates.

1. Write about your neighborhood

Does your neighborhood have an interesting history? Is there are upcoming event or festival that people would want to attend? Are there unique pieces of architecture or interesting businesses? Any of these things make great topics because they tell potential and current residents about the benefits of living in your rental.

2. Offer decoration tips

Everyone loves to make their rental space feel like a home. You can offer some great tips on how to decorate a rental space so it feels more like home. Offer tips on how to hang pictures or cover features they don’t like without leaving any damage behind. You can even feature some of your occupant’s design ideas with their permission.

3. Invite contributors

Talk to your residents and see if they’d like to offer some articles. Maybe they have a unique perspective on the community or some great ideas for where to eat in walking distance. If some of your blogs come from residents, potential renters will see that you really foster a great community.

4. Talk about your unique amenities

Do you have a beautiful swimming pool? Talk about the health benefits of swimming. Do you offer a community garden? Offer garden tips and recipes. Do you have a great gym? Provide some expert advice on how to use the equipment.

5. Feature a vacancy

This may seem like shameless advertising but it is a great way to market a space to both potential and current residents. Take some great photos and talk about what makes the rental space different from your other spaces. If you provide a lot of details about a space, you’ll be surprised at how many people will engage seriously.

Writing a blog is a great way to advertise your space. Beyond being free you can really create a brand identity and communicate why your rental, residents, and neighborhood are all special. So take these ideas and build on them. Not only will this help to improve your occupancy rate, you’ll find that blogging can be a lot of fun!