When it comes to marketing, there are few tools as important as Facebook. The same social media platform that you may use to keep in contact with old college friends or family members who have moved far away can also be used as one of the most effective ways to get the word out about your community in any given region. Statistics have shown that every 1 in 13 people on this earth is on Facebook, and over 71.2% of the United States population is active on the social media site regularly, so this is a resource that no community manager or management team can afford to allow to go untapped. Using Facebook as a main social media platform in which to market your community is surprisingly easy, and your opportunity for engagement is second to none.

When it comes to using Facebook to market your community, things are kept simple in this regard as well. Encouraging current residents to like your page is one first step to take, and you can also advertise your community Facebook page easily using groups pertaining to any particular region. Groups and common interest pages revolving around certain regions are common to showcase all of the goings-on that may be taking place within an area, and sharing your Facebook in these online communities can allow you to reach just the prospective residents you’re looking to get your name out to.

If you’re struggling on what content may be best, and just how to engage, these aspects are probably much simpler than you think. In order to catch the attention of your followers, sharing all types of content relevant to particular interests and related to your community’s image is a great way to solidify your name in their minds while simultaneously creating a worthwhile experience. Is your community hosting a big barbecue for the upcoming spring or summer season? Share a funny picture relating to a barbecue with a little reminder, and let your followers see just how fun and inviting your brand can be.

Facebook allows for organic sharing as well, and when your page is one that spreads a fun message, it’s also one that your followers will be enticed to share. Through this type of sharing, the word of mouth can begin to do your marketing for you, as all of their followers will be attracted to your page with each passing spread of information.

Using Facebook to market any type of community is an excellent way to get the word out there and in a place where people are spending their time online. To learn more about using Facebook to effectively market your community, simply check us out at Occupancy Solutions today!