While having interested prospective residents call you or other management team members to inquire about a residence is great, the optimal situation is showing them around your community. By showing them around, they can really gain an understanding of just what life in your community entails, but coming out for a showing will take some more effort on their behalf, so they will need to feel enticed to turn their phone call into a visit. During the phone call process, there are certain things you can do, and certain aspects to consider, if you want the call to turn into a visit, and these are things that you should keep in the forefront if you wish to take the phone call to the next leasing level.

Some things to consider if you wish to entice callers to visit your community are:

  1. Information – Information is an important tool, and this rings particularly true when prospective residents call you to inquire about your community. The more information you provide for them, the more they will view you as a confident authority on the community, and this can be very enticing when it comes to turning interested callers into interested visitors.
  2. Friendliness – If you wish to sell a happy and friendly lifestyle within your community, you can communicate this through the phone call process. When a prospective resident is left with a positive feeling during a call, they will be more likely to feel encouraged to take the next step and schedule a visit.
  3. Curb appeal – This is often not thought of when it comes to turning callers into visitors, but it’s an incredibly important aspect. If a caller has already viewed your community from the outside, and is calling to learn a bit more, they will feel more inspired to visit if they already like what they see. By keeping your curb appeal attractive, you can attract more prospective residents who already have the desire to stop by for a visit!

At Occupancy Solutions, we want to help those managing communities to better turn their interested callers into interested visitors. For more information regarding having callers turn into visitors, simply contact us today!