One of the best ways to market any community is by getting your residents involved, as who would know better about the lifestyle your community provides than them? We know that the most difficult part of this is really engaging the residents to feel as passionate about the marketing aspect as you do, but there are ways to make it fun and interesting so everyone involved will have a great time!

3 simple ways to engage your residents in marketing your community are:

  1. Use social media – The best part of social media marketing is the ability to engage, so why not use this to your advantage when it comes to engaging your residents in marketing? One method would be using Facebook, Twitter, or Instagram, to hold a little contest or competition to entice your residents to take photos of their favorite aspects of living in your community, and to offer a little incentive or prize for the winner or winners. They can show off their favorite place to relax, their decorated home for the holidays, their favorite community activity, or anything that they particularly love about living there, and you can share these photos and thoughts with your other social media followers in order to show all the fun that’s being had!
  2. Invite them out for a community day – Hosting a community day is a great way to invite other local residents out to check out your community, but these events are even more successful when your own residents, or your guests of honor, can join in on the fun! The community day can join informational tools and learning with fun, games, and activities for the whole family, and residents within your community, or those who simply live within the area, can all mingle with one another and experience all that your community and your event has to offer.
  3. Make use of excursions – Many communities will often host excursions for community members in and around the area to museums, wineries, cafés, or other interesting places a region has to offer. A fun way to turn this into an engaging marketing exercise for community members is to celebrate the excursions with T-shirts or other little pieces of “swag” that can allow your community members to market for you while they’re out having a great time. When a group walks into a local establishment with matching shirts, tote bags, or a similar item, their good time can also act as a billboard for your residence!

There are many fun ways to engage your community into marketing with you, and to entice others to come and check out the community for themselves. For more information regarding unique and exciting resident engagement and marketing, simply contact us today!