For small independent and boutique hotels, you’re enjoying a trend that hasn’t been seen before. More and more travelers seek out these independent hotels for the personalized service and quirky amenities they provide, but this doesn’t mean that these hotels are finished competing. Boutique hotels not only have to compete with one another, they also need to compete with the bigger guys still raking in thousands or more guests on the regular.

To make sure your boutique hotel stands out amongst the rest, you’ll need to put special focus on your marketing. You’ll need to make sure you’re the hotel that grabs the eye of guests and travelers, and the hotel that stands out above the competition. A few tips for effective marketing for your boutique hotel are:

  • Use what makes you special – Is your building historic? Are you filled with quirky décor? Is your boutique hotel located close by to a special attraction? Do you cater to business travelers? What makes you special is what sets you apart, and what promises a different sort of experience to prospective guests. It’s these details that will lead guests to booking with you over your competition.
  • Use word of mouth to your advantage – It’s unfair to compare the marketing budget of a small hotel to that of a major corporate chain, so boutique hotels need to think outside of the box when it comes to marketing. Using word of mouth is highly effective, as it costs next to nothing and people are more likely to trust their friends, family, and acquaintances first. Make sure you take great care of your guests, and you can trust they’ll buzz about their experience once they get home.
  • Clique up with influencers – Influencer marketing is massive right now, and it costs very little. If you have any local influencers, bloggers, or Instagrammers, offering them a few perks to book a stay with you and offer up reviews can be extremely effective. Once their followers catch wind of their stay and their experience, their curiosity will be piqued enough to book a room for themselves.

At OccupancySolutions.com we want to help you with making your marketing the very best it can be. For more on marketing your boutique hotel in a way that yields real results, contact us at OccupancySolutions.com today.