88% of internet users trust online reviews just as much as they trust personal recommendations, and this number shows just how important it is to prioritize your online reputation. If your online reputation hasn’t always been stellar, worry not, as there are several ways to effectively improve your reputation without needing a whole lot of time or resources. At OccupancySolutions.com, we want to outline a few of these effective ways to manage your online reputation and get to a place where your online leads are leading to new residents joining your community.

First and foremost, Google yourself and check out your reviews. Use social media to see what people are saying, look at local community websites, and really see what the community thinks of you first. If you see less than great reviews, don’t delete them, and instead respond to these reviews in a positive manner so you can show other readers that you care about solving these problems. Having a bad review with a personal response online looks much better than being accused of cleaning your reviews of anything negative.

While a vast majority of internet users read reviews, a very small fraction actually takes the time out to write them. If you find that you’re not getting the reviews you need in the first place, make sure you have a simple place and a simple process that allows residents to leave reviews without being inconvenienced. Reviews will bring people to your website, your social media, and your community in person for tours, so make sure they’re simple and convenient to gather.

Whether on reviews or on social media, never ignore and always engage. Engagement with prospective residents and those commenting on your pages shows the type of care you extend and leaves a great impression. Always keep this engagement positive, and bring a little personality into how you communicate.

At OccupancySolutions.com, we want you to manage your online reputation in a way that it becomes a true asset to collecting leads and garnering prospective resident attention. To learn more about improving you own online reputation, check us out at OccupancySolutions.com today!