Apartments are one of the more complex types of property management challenges that exist today. The reasons are numerous, but one of the key difficulties is in attracting new residents. This is especially true today, where attracting a resident is a competitive process.

One thing that can help is effective staging. Properly setting up, staging, and showing an available property is something that every apartment manager needs to be able to do. It's equal parts marketing, consulting, and advising, and something that takes a careful hand to do at its best.

However, it's not something that has to cost a fortune. With the right tips and techniques, you can set up a low-cost staging that will improve the chances of attracting residents - and maybe even get a better rent rate. Here are a few tips to help.

  • Give It Some TLC - It all starts with TLC. Make minor repairs if needed and give the entire apartment a good top to bottom cleaning. This is the first step, and it's a vital one.  Also be sure to take good photos if you're posting them online or in a magazine. There's a huge difference between professional photos and amateur ones, and it's the first step towards the staging process that your potential residents will see.  
  • Remember Curb Appeal - It's so easy to spend time on the inside apartment that you forget the outside. Staging is something that works best in stages. Think about the exterior of your apartment complex. The landscaping, the parking lot, and even the façade all make a difference you can't afford to overlook.
  • Get Social! - You may have a website, but what about a social media page? Facebook, Instagram, and Twitter all offer great ways for you to get engages with future residents as well as current ones. This helps you build your brand and showcase a sense of community - two things that even a perfectly staged apartment can't always convey.
  • Make A Video - Everyone's done the 'post some photos online' method of staging. But why not take the time to film a short video? This lets you give a guided tour of the entire complex as well as the apartment itself with little hassle. And it can be uploaded onto YouTube and linked to your website and social media pages easily.

Good staging is the key to getting good residents, and it's something that deserves maximum attention. Our team can help you with the process and ensure that it goes smoothly. Contact us today to see what we can do for you.