Easy Digital Marketing Tips for Apartments
A property manager's responsibility doesn't end with the residents and maintenance tasks. It also extends to marketing, including internet marketing for apartments. To help with this, we have compiled a list of some easy digital marketing tips for apartments to improve resident retention.
Make a Good First Impression
First impressions definitely make a difference. More and more people are spending their time on the internet researching and finding the information they need. So, when trying to make a good first impression in the digital world, you want to make sure a few things are followed.
For example, is your website user-friendly? Is it easy to navigate? If the website isn't good, you can lose a potential renter in as little as thirty seconds. Design a beautiful website, share valuable content, and make sure everything is functional and easy to find and navigate.
Learn and Implement SEO Strategies
Search engine optimization (SEO) has to do with the likelihood of your site being found in search engines' top searches when a user seeks out a business. Use good SEO strategies that focus on the future residents you are trying to attract and develop shareable content and good title tags.
Create a Mobile-Friendly Site
With more people using their mobile devices to scour the internet, you also want to be sure that your website is mobile-friendly. The site should load quickly, and it should also be optimized for mobile viewing. Ensure any images you share are formatted correctly and work as well on a mobile device as they would on a computer.
List the Property Online
Now you want to make sure that the apartment is listed on other sites as well. Without listing the apartment, you are losing an opportunity to reach potential residents. You want future residents to find your apartment when performing a search online.
Utilize Social Media Platforms
Social media is always a great resource to use because many potential residents can find you on these different platforms. Facebook, Pinterest, Snapchat, and Instagram are good social media platforms to use when marketing your apartment building.
Above all, the best advice we can give you when it comes to the many marketing tips you can use for apartments is to make sure you have a good website. A solid design, rental portal, and a page for online applications can set any apartment up for success when it comes to reaching potential residents, as well as improving retention.
For more helpful advice on improving resident retention, contact us at Occupancy Solutions, LLC today.