At Occupancy Solutions, we know the power that a phone call can yield. When it comes to the follow up, there are many community manages who take this process lightly or may even consider skipping it altogether, but this is something that we’d never recommend. The follow-up call to prospective community members who were, or could still be, seriously considering a place within your community have a trove of information to share, and each little bit has something you can learn from when it comes to attracting and leasing with subsequent leads. The top 3 things you can learn by always making your follow-up call are:

  • What may have drove them away – The follow up call is the perfect opportunity to see what may have driven a person away from your community and into the lifestyle of another. Was it the décor that was shown during the tour? Their inability to bring their partner or children along to see the residences? The times available for the tours? No matter what their personal deciding factor may have been, this is information you can learn and grow from during future showings.
  • What they’re on the fence about – For prospective community members that may still be on the fence about coming into your community, the follow-up allows you to alleviate their anxieties as they voice their concerns, and it can be done after there has already been some information shared about the community itself. As a person better gets to know your community and your lifestyle, some questions will arise, and the follow up gives you the perfect opportunity to address them.
  • The importance of customer service – The follow up call can also be viewed as the “care” call, and this rings particularly true for those prospective community members who may still be on the fence about signing a lease. The call could be viewed by them as a deciding factor to join a community which cares.

While the call itself is important, so is the “when” of the call, and it’s important not to wait too long to get into contact with those who have shown interest in your community. Making the follow up call within the day for prospective leasers is ideal as it gives them enough time to consider your meeting, but not enough that they may have moved on.

At Occupancy Solutions we want you to make the most of your follow up call opportunity, and to learn more about making the most of your follow up call, simply check us out at OccupancySolutions.com today!