If you can’t figure out what your residents are looking for, it might be time for a satisfaction survey. Survey data can tell you a lot about what is happening in your building and how you can help your residents to feel more at home. Check out these tips for creating a customer survey to help improve your business. 

Find A Survey Platform That Works For You

One of the best ways to reach the most people is by using the internet. Online survey platforms making polling people very easy. They give you a link that can be shared on your Facebook page, website, newsletter and other marketing materials. They also collect all the data in one place for you in one place so you don’t have to keep track of all the answers yourself. You could also have paper copies available in the office for people to stop in and fill out. Having both readily available will get you the most responses to the questions you are asking. 

What To Ask

Ask the questions that will help you improve your business. Let them give you an idea of the direction to take things, and what you could do differently to make everyone happy. 

—    Would you read a community newsletter?
—    Would you like to have more events with your neighbors?
—    How is the maintenance staff doing?
—    If you could improve one thing about your living situation, what would it be?
—    How happy are you with your living situation?

Offer An Incentive 

Another great way to get people to answer you is to offer an incentive for filling out the survey. Everyone who fills out the survey could be entered in a raffle to win a gift card to a local restaurant. Support another local business by purchasing the gift card, or ask them if they will give you a promotional rate for advertising their business to all of your residents. Win, win!

Constantly Changing

Don’t forget that answers to these questions are always changing. Do surveys once or twice per year to keep getting answers. As residents come and go, you may have new requests and ideas that you can build on. You never want to become stagnant. Always look for new ways to improve your business. 

If you would like more help with planning a survey, contact Occupancy Solutions today. We’ve got all kinds of resources for you to use, and we’d be happy to point you in the right direction. Give us a call or visit our website today!