At OccupancySolutions.com, we know that a newsletter is a pretty great simple way to connect with your community. However, only a newsletter they’ll want to read is going to have the effect you’re looking for. So, how do you go about creating a newsletter that does what you want it to do? One option is asking around the community and gauging the interest of residents, seeing what they’re interested in and what you can incorporate into a newsletter format. A few other content pieces you may wish to include for an interesting newsletter include:

  • Updates on what your team has been up to – Your residents want to know what you’ve been up to, and what your team does to make their community better. Including a short update section that they can read to see how their community is cared for will help create a great sense of trust.
  • Photo section – Take photos of the community, the people, and local events, and include them in your newsletter. This will make residents want to pick up your newsletter and see if they’re in any of the shots, what’s been going on in the community, and all the fun that is being had.
  • Have a contribution from a local group – Local groups in the area can make a contribution to the newsletter to provide some information on what they do and how they benefit the general area as a whole. This gives great insight into local hobbies or outreach groups residents may take interest in, and also shows a greater caring and connect to the regional community as a whole.
  • Include some local news – A few blurbs or some bullet points outlining local happenings around the region also work to grab resident interest. It’s important for residents to feel connected not just to your community, but to the general region, and this keeps them in the know.
  • Local hotspot highlights – Restaurants, stores, and event venues can be highlighted in your newsletter, and this can also work to create great marketing connections as well. If your newsletter highlights a restaurant, for instance, that restaurant can in return hold your pamphlets or brochures in their lobby.

 

At OccupancySolutions.com, we want to help you to create the best newsletters for your residents to enjoy. To learn more about creating community newsletters to connect with your community, contact us at OccupancySolutions.com today!