Property Management & Consulting Blog

Closing Techniques to Teach Your Leasing Team

Did you know that how you interact with potential residents can make a significant difference in closing a lease or not? This is especially true if you are in the property management sector of a multifamily industry.

To close the lease and improve occupancy rates, you need to adapt to each prospective resident and determine how best to close the lease.

Home Sweet Home

When people tour an apartment, they are looking for something that feels like a home. So, always take the time to remember key things each potential resident has to say because this can help you create more of an emotional connection to the property. You can then take the points you learned from one person and apply them to future leasing opportunities.

Don't Be Overbearing

No one wants to be approached with an aggressive sales pitch, especially when they have no interest in hearing. The same applies when listing amenities. Don't generalize the apartment leasing experience. You can spend a good chunk of time talking about the gym facility the apartment has, but that will not mean anything to a prospect that is not interested in that type of amenity.

Instead, ask what caught their attention the most about the property. You can then use this information to highlight key features they are actually going to be interested in when finding an apartment to lease.

Use Technology

More than 75 percent of potential residents are going to call the apartment for more information. So, what happens when you are giving tours of the apartment? Does the phone go unanswered? In these cases, it is good to learn how to leverage technology as much as possible.

You can use AI or artificial intelligence to help analyze a call recording and categorize those caller profiles. This will make it easier for property managers to distinguish between calls coming from prospective residents and other calls.

Saving time on lead identification is always a plus. It allows you to prioritize all your follow-up activities and who needs to be contacted when it comes to the leasing process.

All of this advice allows you to teach your leasing teams more effective ways of closing, improving your bottom line, and filling the vacancies you may have.

For more information on other solutions for identifying leads and improving occupancy, contact us at Occupancy Solutions today.

Key to Finding the Best Residents for Your Community

As a property manager, you may find the notion of renting a space quickly favorable because it means you are putting money in the bank faster. While you don't want any space to remain vacant, you also don't want to have to evict a resident in the near future. For this reason, it makes more sense to take your time and find a good resident for your community.

The Importance Of Resident Testimonials In Marketing Your Apartment

There is nothing more convincing than the testimonies of people who have actually experienced the best things about your apartment. You would be surprised at how much other people value these opinions when looking for a new home! That is why if you have not gathered any resident testimionials yet, now is the time to start. To help you, here are some things to keep in mind.

Training Your Team To Handle Challenging Community Members

Many different personalities will make up a community, and not all of these will be easy. Training your team to be able to handle conflict or more challenging personalities effectively and positively is important to maintaining that authentic and harmonious community feel. A few points to include in your employee training are:

Simple Ways To Create A Personalized Guest Experience

A personalized guest experience is a major want for many travelers today. Whether traveling for business or leisure, they want to feel like they’ve stepped into a home away from home even if it’s their first visit to a particular hotel. They want that comfort, relaxation, and attention that shows that they’re being well cared for.

How to Onboard Employees for Your Small Hotel

Since the start of the pandemic, the hospitality industry has definitely gone through a few changes. Cutbacks and layoffs were common, and now that things are going back to normal, smaller hotels are finding it hard to reopen as they have problems finding people to hire.

How Recaps Can Fill Out a Team Meeting Agenda

For more effective management, you should provide team members with a recap of the day at the beginning and end of each day. This can go a long way in improving effectiveness and efficiency. Let's take a closer look at the value of these team meeting agendas and how they can help.
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