In today’s modern age, it’s important for every type of business to put themselves online, and community managers are no exception. Research studies are showing that the public is going online before making all types of purchasing decisions, including looking for a new place to call home, and in order to keep up with the competition, you’ll require a website that stays competitive by being ahead of the curve. When building a website for your community, it’s always a great idea to keep things relatively simple, easy to search for, and easy to navigate, and we at Occupancy Solutions have a few tips on how to make your community’s website the best it can be. Some things you should be doing to keep your website ahead of the curve are:

  • Focus on your menu – For your website’s menu, the main navigation center, you’ll want to keep things simple. The four main sections you want to include are one for tenants, one for property owners, one outlining community management, and one for real estate agent referrals, and you’ll also want to make sure the menu itself is simple to find.
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  • Keep the URL simple – When it comes to the URL, or the address for the website, you’ll also want to keep things simple. You  want to avoid long or drawn out complicated URLS as these will be difficult for prospective residents to remember.

At Occupancy Solutions, we want to help to make your website all it can be, as this is one marketing tool that invaluable in today’s online society. People of all ages and demographics are taking their new home searches online, and in order to place yourself where they are organically, you’ll need to put yourself out there as well. To learn more about marketing your community using a well-built website, simply contact us at Occupancy Solutions today!