Video is a marketing trend that is sweeping industries across the board, and it was one of the biggest marketing focuses for 2015, and projected to be one in 2016 as well. For those in community management, video may be that one little tidbit of effective marketing you’re missing, and there is so much you can say using only a short video! At Occupancy Solutions, we want you to make the most of your marketing efforts, and in today’s day and age, this means taking advantage of what video has to offer. 

First and foremost, you’ll want to know what to put into your video in order to make it the most impactful. A video with footage of your community, your residents enjoying their lifestyle, the inside of the residences, and the grounds can show watchers everything they need to see to cement their decision to come in for a visit and really take genuine interest in what you have to offer. Along with this footage, some quick explanation of how to get into contact with you, some facts about your community, and things you offer can really enhance the video and entice your audience. This video doesn’t need to be very long, and anywhere from 30 seconds to a minute may be perfectly fine! 

marketing communities, but it may be beneficial if you’re looking to attract a young and hip crowd! 

The videos you film can be used on your website, your social media platforms, and on YouTube, and they can be used by watchers as a great point of reference when they want to consider your community again and again. There is something special that an audience gains from video that cannot be gained through written information or photographs, which is why it’s become such a massive hit in community marketing in recent years! 

At Occupancy Solutions, your digital community marketing is important to us, and we know how important video is in the marketing realm right now. To learn more about marketing your community with video, simply check us out at OccupancySolutions.com today!