The best way to attract new residents is to make your listings stand out. When prospective community members are searching for a new place to call home, they’ll likely take a look at a number of listings before choosing those they wish to visit, and ultimately the listing that becomes their new home. With your listings, you can really give yourself an opportunity to stand out amongst your competition, and to give yourself a leg up that translates into visits, tours, leases, and new community members.

Making your listings stand out in a crowd isn’t difficult, and it just takes some constructive thought. Rather than looking at your listing like a community manager, look at your listing like you’re a prospective resident, and read the listing with their eyes to see what may be missing and what could be done better. A few tips for creating better listings for your residences are:

  • Use video walkthroughs – If a prospective resident is unsure of your listing or your property, they’re less likely to call and arrange for a visit. The bottom line is that they’re only going to make the effort to come to you if their interest is serious in the property. With a video walkthrough as part of your listing, they get the benefit of a walkthrough while never leaving the comfort of their couch. After watching a video walkthrough, they’ll likely be far more interested to turn this experience into the real thing.
  • Mention the attractions and amenities – Does your property have a pool? Is there a mall or farmers market nearby? Let your location and your amenities draw in prospective residents and set you apart from other properties within the area.
  • Use impressive staging – Your photos are one of the most important parts of your listings, and you should impress with not just your angles and lighting, but staging your photos as well. Using impressive staging in your properties lets prospective residents view the residence as their own, and staged images communicate this feeling from the very first listing views.

At OccupancySolutions.com, we can make sure your listings stand out, and that you stick out in the minds of your prospective residents. For more information on creating listings that make a lasting impact on your local audiences, contact us at OccupancySolutions.com today.