When you’re attracting prospective residents, you want to make them feel like you’re looking at them personally. If you want to bring young college aged students into your community, you’re not going to get their attention if you’re using the same strategy you use with seniors or young families, and you’ll want to speak to them using messages and attention grabbers they’ll be able to gravitate towards. The same goes for other demographics as well, and the first step to addressing your prospective residents in a personal way is knowing just what is personal to them.

Before figuring out the message to use, you’ll first want to narrow down the particular demographic you’re looking for. Are you attracting seniors into your community? Young families with young children? Older families with children in their teen or school years? College students? Busy professionals? By determining just who you’re looking to reach, you’re ensuring you’ll be able to go about the most personal approach in making that connection.

Once you’ve determined what group you want to address, a little research may be necessary to see just how they can be best reached. For the busy professional, for instance, they may be more attracted to a sleek and sophisticated message kept short, succinct, and to the point to fit their jam packed lifestyle. For couples with young children, a message of family and warmth may speak better to them, and seniors may be attracted to the prospect of having fun in their golden years; different groups will be able to identify best with different messages.

Once you’ve determined the message you want to send, and the group you want to send it to, you then want to go about communicating this in a way that suits them. For instance, if you’re looking to attract college aged students with a tech savvy message, going on social media and reaching out would be ideal. You’re going to where they are and sending them a message they can relate to, so they can be made into a potential resident in a very organic and attractive way.

When bringing in potential residents, making things personal is always a good idea. Not only does it show caring and an ability to relate, but it also shows that you have your finger on the pulse of their lifestyle, which is just what they want in the perfect community! For more on creating prospective residents in a personal way, simply contact us at Occupancy Solutions!