Property owners and managers have to focus their attention on a lot of different things. And with so many responsibilities and considerations, it's easy to forget or overlook something from time to time. One thing that those who are trying to sell a home pay attention to that can be carried over into the world of managing apartment complexes is that of curb appeal.

Curb appeal refers to nothing more than the initial appearance of a property when a potential resident arrives and sees the building and surrounding area for the first time. Everything from the siding to the parking lot can impact this initial impression, and as such it's worth thinking about. This aspect of property management is often overlooked, but it shouldn't be. Just think of the impact curb appeal can have:

  • It can have a major influence on whether or not someone decides to rent a property
  • •It can influence the price per apartment that you rent out an apartment for
  • It can influence overall mood and morale of residents
  • It can help to build better brand identity and bolster community goodwill

 

In short, the better that your curb appeal is, the better off your overall experience in managing a property will be. But how do you go about improving curb appeal, exactly? It can initially seem like a tremendous amount of work, but the reality is that by just paying attention to a few key things, you can help build better curb appeal in your apartment complex.

 

  • •Start by identifying potential major problems - things like peeling paint, damaged siding, and so on. Deal with the big issues first since they'll be the first things others see upon arriving at the property.

 

  • •Maintain the grounds well. Cut grass, trimmed hedges, and clean parking lots can have a bigger influence on appearances than you think.

 

  • Small touches can help, too. Accent plants likes shrubs or bushes can help, and always be sure to add a few decorations for different holiday seasons.

 

  • Step back and take a look at the whole property. See what stands out and what you think might need to be changed.

 

All in all, it can take a tremendous amount of effort to properly manage a property. This is why so many people seek out help from property management experts. No matter what path you take, be sure to give consideration to the curb appeal of your property. It can help more than you realize.