No matter the location of the facility, apartment communities can seem like an automatic draw for residents. But as more and more facilities are built, standing out and getting noticed becomes more important. Your website can be as slick and well designed as possible, but if the property itself doesn’t really wow them, it will be harder than you might think to fill up all of your units.

One thing that can help dramatically is curb appeal, and paying some attention to the curb appeal of an apartment community is an absolute must for anyone who is in charge of the facility. Taking a closer look at this facet of facility management is well worth doing and could have a big impact on your occupancy going forward.

What Is Curb Appeal?

Curb appeal refers to the overall appearance of your apartment facility from the street. Essentially, when someone drives by the facility or pulls into the parking lot, what they see from their vehicle will be what goes into the overall curb appeal.

It can have a huge impact on the desirability of a property. If people arrive to tour the grounds and see trash, unkempt landscaping, junk piled up on decks, flaking paint, and other issues, they’ll be much less likely to rent an apartment than if they arrived at an immaculate, beautiful facility.

Maximizing Curb Appeal

So what can you do to maximize curb appeal at your apartment community? There are a few easy steps that can help in a big way. Here are some tips to remember.

  • Have Rules – One big factor in curb appeal could be what your residents do with their units – particularly the outside of them. Make sure you have rules in place that will keep the exterior of each apartment looking its best – rules against trash, junk, and so on.
  • Complete Inspections – Regular inspections of the exterior of the property are easy to complete and could help you spot problems that need to be addressed.
  • Routine Maintenance – Touching up paint, cleaning gutters, pruning trees, and so on can all have a big influence on overall curb appeal.

 

Think about what you would want to see when arriving at a facility and then check to make sure your apartment complex lives up to your standards. We can help, and our team is able to ensure that you maintain maximum curb appeal and that apartments keep their occupancy rates at nearly full levels. Contact us today to learn more.