Social media is an excellent community marketing tool, but are you using social media in the right way? There are several things you can do to maximize your social media marketing potential, and we at Occupancy Solutions want to outline the top 5. The top 5 ways you could be using social media better in marketing your community are:

1.    Pair up with a local restaurant or business – Pairing up with a local restaurant or business to provide residents who are fans on Facebook with a discount or promotion is a great way to work together in marketing your community and local businesses within the area. This will not only show current residents that you care, but prospective residents what they could be experiencing if they lease with you. 

2.    Have a weekly contest – On Instagram, Facebook, or Twitter, host a weekly trivia or other sort of contest offering small prizes or shout-outs to winning followers. This will be a great way to engage your current residents, and show prospective residents that you reach out to engage and have a good time! 

3.    Make a Pinterest board for residents – A Pinterest board that residents can see with cleaning tips, interior design trends, and other useful pieces of information can keep residents coming back for more. This board can be showcased on your website, and residents can be encouraged to create their own and share it with you. 

4.    Use testimonials – Few things are more powerful to a community than personal testimonials, and sharing your first-hand testimonials on your social media pages can really make an impact on prospects following you. 

5.    Post your schedules – Cleaning schedules, repaving, or construction projects can all be posted to keep residents up to date on any goings-on around the community. They’ll appreciate staying informed, and any prospects following you will see that you always keep your residents updated and in the know! 

When used correctly, social media can be your best marketing tool. At Occupancy Solutions, we want to help you to tap into this massive reservoir of marketing power, and if you have any questions about marketing your community using social media, simply contact us at OccupancySolutions.com today!